SANITAS / 2020 / System 03 of 03
2020Project period
Creator · experimental side project
Faire wholesale & inventory distribution
Turn boutique-retailer demand into a wholesale channel that moved all of the project’s inventory.
- Noah’s contribution
- Product design · prototyping · launch and wholesale development
- Source
- Historical operating account · confirmed by Noah
- Part of the business
- SANITAS overview ↗
- Faire
- Boutique wholesale relationships
Inside this system
The workflow
The process.
The practical handoffs.
Follow the process, then open a step for more detail.
Explore the workflow and detailed system accounts below.
Information & handoffs
What carries
the work forward.
| Record or handoff | Information | Purpose |
|---|---|---|
| Boutique relationship | A retailer interested in the product at wholesale. | Create a distribution route beyond campaign demand. |
| Faire wholesale arrangement | The platform through which boutique wholesale arrangements moved stock. | Connect product inventory with retail buyers. |
| Inventory outcome | All inventory moved through those wholesale arrangements. | State the reported distribution result without inventing financial metrics. |
Inside the system / 01
A second route to market from the outset
Physical product launches carry an inventory question: what happens if the manufactured quantity exceeds demand from the initial launch? SANITAS considered boutique retail as both a desirable sales route and a potential outlet for excess inventory.
That framing mattered before the final wholesale outcome. Retail outreach was a way to develop an additional destination for the product rather than leaving distribution entirely dependent on the campaign.
Inside the system / 02
Boutique distribution through Faire
According to Noah’s account, the project moved all of its inventory through wholesale arrangements with boutique locations via Faire.
Faire provided the platform for those boutique wholesale arrangements. The distribution work followed the earlier decision to pursue retailers as a route to market for the product.
Inside the system / 03
From launch plan to inventory distribution
The project connected an original product concept to an actual wholesale outlet. Its clearest milestones are the rapid idea-to-launch timeline and the eventual movement of all inventory through boutique wholesale arrangements.
Within SANITAS