Cornerstone REI / System study
2021Recorded work
Seller intake, pipeline stages and follow-up design
Define how prospect lists, inbound replies, missing property information and follow-ups should move through a seller-acquisition pipeline.
- Noah’s contribution
- Process analysis, workflow architecture and team handover
- Historical stage
- Workflow architecture and requirements clarification
- Part of the business
- Cornerstone REI overview ↗
- Lucidchart
- Pipedrive planning
- Google Forms / Sheets planning
- Outreach and scheduling design
01 / Workflow
The records.
The transitions.
- Target area brief
Capture the area and sourcing criteria for the lead-generation team. - Prospect list
Keep bulk lead research separate from individual active CRM opportunities. - Seller contact
Distinguish outreach attempts from an actual response or conversation. - Property information
Collect the missing seller and property details through a structured intake. - Follow-up horizon
Separate immediate next actions from longer-term seller follow-ups. - Walkthrough scheduling
Define the transition to tour scheduling, preparation and reminders.
02 / Implementation detail
Model the business stages before the tools
The client’s charts mixed lead sourcing, attempted contact, seller responses and later property work. Noah reconstructed those flows in Lucidchart and clarified what each stage was intended to mean. A contact attempt should not imply that the seller has replied, and each transition needs an observable event.
The proposed model separates a bulk research list from the individual records used to manage active conversations. Google Forms, Sheets and Pipedrive were considered as parts of that design, rather than presented as a completed deployment.
03 / Implementation detail
Keep future sellers from obscuring today’s work
A request to call tomorrow and a seller who may move much later need different operating treatment. The proposed workflow separates short-term and long-term follow-up so near-term actions remain visible.
Intake, response routing and follow-up dates were mapped alongside the collection of missing property information. How lead value should determine contact strategy remained a question for the client, rather than an established scoring system.
04 / Implementation detail
Make the scheduling handoff explicit
The charts define a transition from a qualified conversation to a property video walkthrough, with preparation information and reminders considered around the appointment. Noah also questioned which reminders or activity records the CRM might already provide.
This was a design review intended to resolve ambiguity before building. It supports real estate process familiarity and CRM architecture, without implying campaign results or a live appointment workflow.
Project scope
What this example demonstrates.
The assignment covered process design and requirements clarification, including CRM architecture, follow-up rules, due-diligence handoffs and colleague coaching in Lucidchart. It remained at the planning stage while lead-priority rules and client decisions were being finalized.
Back to the business